CAGOULE ANIMATION is a 2D animation studio founded by Louise-Andrée Lapointe and Mathieu Labbé, two Montreal animators who, after several years of experience in the animation industry working on animated series, decided to start their own independent studio. Real animation rebels!

Our goal? Use our expertise in 2D animation and our creativity to offer an accessible and personalized 2D animation production service.

Our studio is managed directly by experienced animators. With us the client connects directly with the artists, without any middle men, to allow for a real collaboration and personalized support during all the production process.

We offer a complete service, from concept to completion.

Above all else, at CAGOULE ANIMATION we believe that in animation everything is possible. This is why we put forward creativity, originality and imagination.

To make your craziest ideas come true, we are the ones to call.

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THE TEAM

LOUISE-ANDRÉE LAPOINTE

COORDINATOR

ANIMATOR

2D ARTIST

MATHIEU LABBÉ

DIRECTOR

ANIMATOR

2D ARTIST

1) CONCEPT DEVELOPMENT

In a meeting, we discuss your ideas, your budget and your schedule.

Together we identify your objectives and your target audience. Then our team gets to work bringing your vision to life by developing a script and a few concept arts. When it's all done, we show you the result in a little presentation. With this, you get a good preview of what the final product will look like. We then take your feedback and adjust accordingly. Once we have your final approval and the concept is solid, we move on to the next step!

2) STORYBOARD AND ANIMATICS

The story is put into pictures in its entirety in the form of a storyboard. This is then cut out and integrated into a video montage with the addition of a soundtrack (sounds, voices and music) to make it an animatic.

It is at this stage that voices and music should be recorded if necessary. We then send you the animatic for approval and we make adjustments according to your comments.

3) CHARACTER CLEAN UPS

Once the animatic is complete, it's time to establish the final look of the project. For this, we have to start by creating a cleaned up version of the characters from all angles. That way we establish how they are supposed to look like from any point of view. This is called a character rotation. These rotations will be used as references during the animation stage to ensure that the characters remain consistent from shot to shot. In addition to the rotations, we also create expression sheets and/or examples of dynamic poses depending on the needs of the storyboard.

4) BACKGROUNDS

We then move on to the creation of the backgrounds in which our characters will evolve. We rely on the animatic to determine the number of backgrounds to produce.

Each background drawing represents a setting to be illustrated, although it is possible to reuse some of them more than once.

We must then summon our inner Bob Ross to establish a perfect balance between line, color and textures. The backgrounds will be separated into different levels (overlays, underlays) to allow the characters to be positioned in front or behind certain elements.

5) RIGGING

A rig is when a character is broken down into several pieces to make an articulated digital puppet.

We can then animate it by moving each of its pieces independently. It's a technique that allows us to animate faster, maintain a high level of quality, ensure sustained stylistic consistency, and apply feedback easily.

It is not always necessary to create rigs, it depends on the needs of the project.

6) ANIMATION

Once the animatics, backgrounds and characters are approved, we can move on to the animation stage.

We integrate the characters into the backgrounds and shot by shot, we bring the characters to life by making them move.

We also add camera movements if there are any. All of this is based on what was planned in the animatic.

7) COMPOSITING

Compositing is when we put the final touch to the project. We adjust the colors, add shadows and integrate special effects as needed.

8) EDITING

The scenes are assembled together in a video montage.

This montage is then exported in the appropriate format (MP4, MOV, Gif, etc.).

The file is then given to you so that you can publish it on the platform of your choice.

There you go, your animation is finished!

PRICING

How much does a 2D animated video cost?

It depends on several factors:

1) The length of the video

2) The amount of characters

3) The amount of backgrounds

4) The complexity of the animation

The longer the video, the more complex the animation has to be, the more characters and backgrounds there is to create, the higher the price will be.

We have to consider these criteria in the planning of your project depending of your budget. We recommend to put the emphasis on 1 or 2 criteria to minimize costs.

For example: A short video with lots of characters, lots of backgrounds and a simple animation style. Or a longer video, with 1 or 2 characters, some backgrounds and more complex animations.

Regardless of your budget, our team will be able to adapt to your needs and provide you with a well made, original and unique product.

Our creativity is at your service, it will be our pleasure to brainstorm with you and to offer you several possible options for your project according to your means.

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